In every Herno store in the world we have brought a bit of lake, a bit of river, some of that lake attitude of doing good. Because the hook is there to support an intertwining of history, people, places, product, communications, projects and visions, in short a distillation of over seven decades for those who know how to look, to choose and want to see beyond a coat, beyond a lakeside.

...the format of the hook, with the garment hanging, without models and on a neutral background, identifies Herno’s character. It means that we believe in the autonomy of our customer and the consumer in general, who needs no lifestyle guidance to followCLAUDIO MARENZI